Be your own boss

Quiznos had to drop their sub prices, such that they now have 20 subs under $5. They have accompanied the price change with a massive TV ad campaign.  While this is great news from consumers, who have multiple value menus to choose from among other quick-serve restaurants, this is bad news for franchise owners, who are now dealing with lower margins.  Right now, the majority of marketing folks are out visiting franchisees to see what happens at actual locations– to learn what franchisees are thinking and hear how they can improve.

Tags: franchise news, franchise pricing, quick serve restaurants, quiznos franchise menu

This entry was posted on Thursday, January 15th, 2009 at 10:40 am and is filed under franchise news, franchise statistics . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.